What is your marketing and public relations strategy for 2009? Have you and your team come up with a bang up plan? If not, now is definitely the time to reach for the stars, even if you have to take it a bit slow.
If you need some helpful tips on building a plan, see below. If not, best of luck in the new year!
1. Create a realistic BUDGET by evaluating your past spending, where things worked and where they did not. Your company should be spending 5%-20% of gross revenue on marketing.
2. Develop your PLAN including key components (see below). In order to be effective, you must create a consistent plan which means you are marketing 12 months a year. Your plan must also be comprehensive- you must include various mediums to present your brand.
Marketing Plan Key Components
1. Goals
2. Target Market(s)
3. Key messaging
4. Any necessary market research
5. Evaluation of past plan- what worked/did not work
6. Advertising: print, radio, sponsorship, TV, Web
7. Event hosting
8. Networking
9. Community relations
10. Public Relations
11. Web based enhancements: Website, Search Engine Optimization (SEO)
12. Blogging and other social networking tools
My best,
Andrea Ridder
Levelsixpr.com
