With all of this social media and new technology, not to mention tradition marketing- can your target really hear your fabulous voice in all of its glory? Yesterday, I watched Sunday Morning on CBS and they had a great piece on how blogging has taken us back to the way news was originally disseminated. Back in the day the people were the voice, not some big machine censoring/syndicating every word. Articles were written with an intentional blank page for reader's to comment and pass on to the next guy. This was the original user generated content.
It seems that blogging and social media has lead us back down the road to many voices sounding off about anything and everything. This is great news and at the same time somewhat concerning. What does it mean for you, as a marketer, when you need to reach your target's sweet little eyes and ears and they are full beyond belief?
This means you have to mind your p's and q's now more than ever. Take a look at your brand and what your really know about your market. Go back to the drawing board and do your demo and psycho graphic research to really understand your self aware and involved target. We are in a consumer centric society and have to serve our people in order to continue doing business with them. Delve in to who they are, what they like and how they are adapting to the tech crazed, ever evolving world. Things are moving really fast, you can not afford to guess about anything.
Next, take a look at your traditional marketing- direct mail, TV, radio, events, sponsorships/advertising, promotions and direct everything back to your Website to create the most visibility and drive up your search engine ranking. Here is the deal though, if you are going to do all of this communicating, make it relevant to your audience. Product/service pitches masked as blogs and newsletters are just not cool. Provide your audience with real life, user friendly information that actually applies. You will position your company as experts in the field and give your audience a reason to come back for more. Only then will they really hear you.
